论现代奥林匹克运动会的商业运营机制

On the Commercial Operation of the Modern Olympic Games Mechanism

如何更好地运用奥运会自身的商业资本,挖掘其巨大潜力,创造最大财富,服务奥林匹克运动,造福社会,是值得我们探讨的一个问题。本文主要从电视转播权的运营、门票出售的策略、奥运产品的商业开发等物流手段和开创新的竞争机制等几个方面,详细地论述现代奥林匹克运动会的商业运营机制。

How to make better use of their own commercial capital Olympics, its great potential for excavation to create the greatest wealth, service the Olympic movement and the benefit of the community, we should explore the issue. This article from the operation of TV rights, ticket sales strategy, the commercial development of Olympic products, such as logistics and means to open up a new mechanism of competition, and other aspects, are discussed in detail the modern Olympic Games of the commercial operation mechanism,