网络环境下服务保证对消费者信任影响的实证研究

An Empirical Study of Service Guarantees on the Impact of Consumer Confidence under the Network Environment

采用实证分析方法,探析网络环境下,服务保证是如何通过顾客感知风险这个媒介因素来影响消费者信任的。

This paper uses the empirical analysis method to analyze how the service guarantee affects the consumer confidence through the customer sensation risk under the network environment.