摘要
旅游解说作为一种关键而有效的管理手段,是旅游景区的使用功能、教育功能、服务功能得以发挥的必要基础。以周庄古镇旅游解说系统为研究对象,采用问卷调查和直接访谈相结合的方法,分析出目前影响周庄古镇旅游解说功能发挥的主要因素是动态解说系统不完善、空间解说线路不科学,并提出优化措施。
Tourism interpretation system,as an effective tool in tourism management,was the base for attractions to function in usage,education and service. This paper studied the interpretation system of Zhouzhuang with the method of questionnaire survey and direct interview. The conclusion showed that it was the imperfect dynamic interpretation system and unreassonable guide lines that prevented its interpretation system from fully playing its function.Accordingly, this article put forward optimization measures.
出处
《资源开发与市场》
CAS
CSSCI
2008年第8期753-756,共4页
Resource Development & Market
关键词
旅游解说系统
动态解说
空间解说线路
周庄
tourism interpretation system
dynamic interpretation
guide lines
Zhouzhuang
