摘要
基于传播学理论和实证分析,论述了受众在接受人口和计划生育宣传过程中具有的求实、求知、求乐、求美心理特征,认为宣传品制作开发应具备实用型、知识型、趣味型、艺术型取向,并对开发过程中涉及的领导意愿与群众需求、投入与产出、政府投入与市场化运作等关系问题进行了论述,提出了宣传品制作开发的若干建议。
Based on communication theory and empirical analysis, the paper describes the audience's psychological characteristics in receiving FP publicity and education, holding that the people have the desire for truth, knowledge, amusement and beauty. The products for publicity should be applicable, interesting, knowledgebased and art-oriented. By analyzing the relations between the leaders' will and the masses' desire, inputs and outputs, government investment and the market operation, it puts forth suggestions on promoting the production and development.
出处
《南京人口管理干部学院学报》
2008年第3期64-67,共4页
Journal of Nanjing College for Population Programme Management
关键词
人口和计划生育
宣传教育
宣传品
受众心理
开发取向
Population and Family Planning
Publicity and Education
Products for Publicity
Audience's Psychology
Orientation of Development