摘要
行为是显示社会和文化价值观的符号,要研究行为,价值观的分析就比较重要。文章对云南、上海、山西的四所大学学生的中国传统价值观和物质观(对物质生活的态度)进行因子分析,然后把与生活满意度明显相关的因子得分作为自变量,生活满意度作为因变量,进行多元回归分析,得出当代大学生在中国传统价值观和物质观方面存在冲突。
Behaviors are symbols to show social and cultural values. Therefore, it is important to analyze values in order to make researches on behaviors. The paper makes a factor analysis on Chinese traditional values and material view ( attitude towards material life) of college students in four universities in Yunnan, Shanghai, and Shanxi. The authors take factors which have significant correlations with life satisfaction as independent variables, while taking life satisfaction as dependent variable. A multiple regression analysis is then made and the conclusion shows that conflicts exist between Chinese traditional values and material view of contemporary college students in China.
出处
《云南财经大学学报》
2008年第4期51-56,共6页
Journal of Yunnan University of Finance and Economics
关键词
物质观
传统价值观
营销活动
Material View
Traditional Values View
Marketing Activity