摘要
从品牌形象的塑造与公共关系的融入方面阐述了品牌形象的价值与公共关系的作用,建议中国企业走集团化的道路,打造亚洲强势品牌,甚至是世界顶尖品牌,从而达到经济复兴、民族复兴、文化复兴,实现四个现代化的目的。
This paper elaborates the value of the branded form and action of the public relation from the respect of the description of branded form together with thawing of public relation, moreover proposes chinese business to go circleization way, and to forge the powerful force brand of Asia and even the tip brand in world, thereby attains aims of economically resurgence, nationality resurgence, culture resurgence and to achieve four modernizations.
出处
《金属材料与冶金工程》
CAS
2008年第3期51-55,共5页
Metal Materials and Metallurgy Engineering
关键词
品牌形象
塑造
公共关系
branded form
description
public relation
