黑龙江省冰雪体育旅游发展探析

Current Status and Countermeasure of Ice-Snow Sports Tourism Development in Heilongjiang Province

运用文献资料、专家访谈和逻辑分析等方法,针对黑龙江省冰雪体育旅游中存在的思想观念落后、生态环境脆弱、交通和通讯不够发达、管理、服务人员素质较差、冰雪体育旅游的主题形象不够突出等问题,提出了加大宣传促销力度、增加生态环保意识、重视基础设施建设、提高服务质量、促进品牌建设、加强专业人才培养等对策,从而为黑龙江省冰雪体育旅游市场快速、健康的发展提供参考和借鉴。

Aiming at the existing problems of the ice - snow sports tourism in Heilongjiang province relating to behindhand idea, brittle entironment, underdeveloped traffic and communication, poor quality of managers, characterless thematic image of ice - snow sports tourism, with the methods of documentary information, consulting experts and logical analysis, the paper gives some countermeasures such as reinforcing the propaganda and sales promotion, improving the basic construction, advancing the brand development, exploituring the resource of tourist market, enhancing the training of special personnel, so as to provide reference for a fast and healthy development of ice - snow sports tourism market in Heilongjiang Province.