公益广告语中人称代词的认知心理

The Pronouns in Public Service Advertising from the Perspective of Cognitive Psychology

集中探讨了公益广告语中人称代词的认知心理,并分析了代词阶在公益广告语中的运用,指出受众基于自己的的知识框架,态度,价值观所形成的认知图式会对识解公益广告人称代词时的认知心理产生深刻的影响。

This thesis mainly investigates the cognitive psychology , analyzes the pronominal pronouns in public service advertising from the perspective of scaling in PSA language, and poins out that advertising andience＇ s cognitive schema based on their knowledge framework,attitude and values has an important influence on their cognitive psychology during construing pronouns in public service advertising.