电子商务环境下培养顾客忠诚度的策略分析

The Strategy Analysis of Bringing Up Customer Loyalty Degree under the Environment of E-commerce

顾客是企业利润的真正源泉,维护和提高顾客忠诚度是企业生存和发展的根本所在。本文对电子商务环境下顾客忠诚的障碍因素及驱动因素进行分析,阐述网络营销中培养顾客忠诚的策略。

Customers are the real source of corporate profit. To maintain and improve customer loyalty is the basis of the survival and development of enterprises. This paper analyzes the obstacle and drive factors of customer loyalty under the e-commerce environment, and indicates the strategies of training customer loyalty in the network marketing.