2Woodruff(1997) ,Customer Value; the Next Source for Competitive Advantage, Journal of the Academy of Marketing Science,25(2): 139-153.
3Zeithaml, Valarie A. Consumer Perceptions of price,Quality and Value: A Means- End Model and Synthesis of Evidence,Journal of Marketing, 1988, (52):2-22.
4L. L. Berry. Cultivationg Service Brand Equity[J]. Journal of the Academy of Marketing Science, 2000, 28(1): 128-137.
5迈克儿波特 陈小悦译.竞争优势[M].上海:华夏出版社,1997..
6Michael E Porter. Competitive Strategy [ M ]. New York:the Free Press, 1980.
7Michael E Porter, Competitive Advantage of Nations [ M ].New York: the Free Press, 1990,.
8Michael E Porter. Clusters and New Economics of Competition [ J ]. Harvard Business Review. 1998,76 (6).
9Moore M and Michael Moore. Cooperation, Hierarchy and Structure [J ] . Research on Negotiations in Organizations,1990,2:207 - 217.
10Moore M. Signals and Choices in Competitive Interactions[ J ]. Management Science, 1992,38:483 - 500.