南阳市旅游发展动力模型分析

An Analysis of the Force Model about Tourism Development in Nanyang City

在实际调查的基础上,通过对南阳市旅游市场结构、旅游者出游目的结构、时间分配结构、旅游者职业构成等分析,发现城市过夜观光客人和商务、公务客人对南阳旅游业的发展同等重要,而景点游客以观光客人为主体,商务、公务客人为辅,故可认为南阳是一个观光型和经济驱动型的综合型旅游地.因此,南阳旅游发展应采取景点观光度假旅游和城市商务旅游开发并重的综合性区域旅游发展模式,景点和城市经济活力是南阳旅游发展的两个主动力.

It is found that they have the same importance to the urban tourism development of Nanyang city for tourists engaging in business and those sightseeing through analyzing the makeup of tourist marketing, the frame of tourist motive, the allocation of tourism time and the makeup of the tourists＇ occupation. The sightseeing tourists are the main parts, while the business and official tourists are secondary in the scenery spots. So Nanyang City can be looked as an integrated tourism destination formed by sightseeing and economy. The regional tourism pattern integrating sightseeing, taking holiday and urban business tourism is suited to Nanyang City. And the scenery spots and the energy of urban economy are the main impetus to Nanyang tourism.