市场营销专业创业教育的实施

On the implementation of entrepreneurship education in marketing profession

文章从社会需求分析出发,明确创业教育的必要性,并根据工作经验,提出开展市场营销专业创业教育的思路。

This paper definites the necessity of entrepreneurship education from the point of analysing on social demands, and according to work experiences, puts forward the thought of developing entrepreneurship education which is about marketing management.