吉林省城镇社会各阶层的特点与消费行为研究

On Behaviors of Consumption and Characters of the Various Social Classes in Jilin Province

改革开放以来,我国经济和社会的长足发展使社会阶层的结构发生了深刻变化,从而使居民的消费结构和方式随之改变。因此,研究社会阶层的划分和特点进而根据这些特点对消费行为进行分析是当前社会学和消费者行为学研究的重要领域。笔者以吉林省城镇居民为研究对象,按照一定的标准对其进行了社会阶层的划分和研究,得出了各阶层的特点并根据这些特点对吉林省居民的消费行为进行了分析,旨在为当地政府制定相应的政策措施和企业采取有效的营销策略提供理论参考。

The economic and social environment have deeply developed in China, which makes consumption ways and construction of social classes change since opening its door to the outside world. Therefore, the primary scope is the consumption behaviors based on the classification and feature of the social class. The author takes residents in town as the aim, classifies social classes according to the certain standard, consumption behaviors of residents in town in Jilin Province are analyzed. The purpose is to provide the theory reference for the government＇s political measurement and marketing strategy.