广西报纸经济栏目的品牌建设探析

Brand Construction of Business Column in Guangxi Local Newspaper

随着广西经济的快速发展,经济新闻已经成为广大受众普遍关注的重要内容。品牌建设是事关广西报纸媒体生存与发展的重大课题,品牌栏目是报纸品牌建设的主要内容之一。文章结合了广西经济和受众的现状,对广西报纸经济栏目的品牌建设提出意见和建议。

The economy of Guangxi is progressing rapidly, and economic news have become most concerned among people. Brand construction is vital to the survival and development of Guangxi local newspapers. Famous brand column is one of the main parts in brand establishment of newspapers, Based on the current situation of Guangxi economy and newspaper readers, the essay tried to give views and advice on the brand construction of business column in regional newspapers of Guangxi.