荆州旅游产品开发研究

Study on Tourism Product Exploitation in Jingzhou

荆州市作为国家历史文化名城和楚文化的发源地,旅游业面临着高层次的机遇与挑战。目前荆州市的旅游发展尚处于初级阶段。系统分析了荆州旅游开发的背景条件,并在此基础上提出了旅游产品开发的思路。

As a national historical and cultural city,the birthplace of Chu culture,Jingzhou's tourism is facing a higher level of challenges and opportunities.Nowadays Jingzhou's tourism development is still at the preliminary stage.The background for tourism exploitation in Jingzhou were systematically analyzed.Based on the analyses,the ideas for the tourism products exploitation was put forward.