上海连锁商业现状分析及发展的对策研究

ANALYZING THE PRESENT STATE OF SHANGHAI CHAIN STORES AND RESEARCH INTO THEIR DEVELOPMENT STRATEGY

分析以连锁超市为代表的上海连锁商业的现状、存在的问题和产生的原因，并对今后上海连锁超市的发展趋势和相应的对策提出了看法。

This paper has analysed the necessity of developing chain stores in Shanghai, the present state of its development, and the existing problems Meanwhile, it has presented some opimions on the developing tread of chain stores and the corresponding strategy.