湖北省品牌原产地形象研究

Research on the Original Brand Image of Hubei Province

在回顾国内外文献的基础上,运用实证研究的方法对湖北省品牌原产地形象及其影响因素进行探索和研究发现,湖北省品牌原产地形象的形成机理是比较复杂的,与多种形象因素存在回归关系。

Based on empirical research,this paper proposes the factors that affect the original brand images and explores the effects on consumers＂ perception. It is found that the political image,cultural image ,technological image, strong brand image, image of natural resources and also image of residents in Hubei have contributed a lot to the original brand images of Hubei Province.