旅游企业环境意识的调查研究——以内蒙古草原旅游发展为例

Investigation and Study of tourist Enterprise’s Environment Consciousness——a case of Inner Mongolia grassland tourism development

根据环境意识结构,设计了旅游企业环境意识调查问卷,其主要的指标体系包括:旅游环境知识水平、旅游环境态度、旅游环境评价和旅游环境行为四个方面。对指标体系各部分之间以及每一指标部分的每一题目之间的相对重要性进行权重的确定,而且对各部分的每道题目的各个选项予以赋分数。基于权重和赋分,结合调查问卷的实际情况,设计了指标体系各部分评价模型和环境意识总体评价模型,以此来计算草原旅游发展中旅游企业环境意识水平的综合得分。经过分析得出,旅游企业环境意识模式是"环境行为制约型"模式,从总体来看,环境知识不是制约旅游旅游企业环境意识水平的关键问题,环境评价和环境态度也不是主导因素,而旅游企业的环境行为是至为重要的因素。

According to environmental awareness structure, the paper designed tourist enterprise＇s environment consciousness questionnaire, and its main target system includes： four aspects tourist environment know-how, tourist environment manner, tourist environment appraisal and tourist environment behavior. Identified weight among target systems and topics, moreover each topic was endowed with score. Based on the weight and the score and questionnaire＇s actual situation, Wedesigned appraisal model of the target system＇s various part and environmental awareness overall appraisal model, on the account ofcalculated synthesis score of tourist enterprise＇s environment consciousness level with grassland tourism development. After analysising, itreached that tourist enterprise＇s environment consciousness is restriction pattern of environment behavior, in general, environment knowledge is not key issue, the environment appraisal and the environment manner are not leading factor yet, and tourist enterprise＇s environment behavior is the important factor of restricting its environment consciousness ＇ level.