旅游企业价格竞争失效的形成机理分析

Analysis on the invalidation price competition among tourist enterprises

挤垮竞争对手,吸引旅游消费者是旅游企业实施降价竞争策略的两个重要目的。然而,理论和实践均表明:旅游企业上述愿望很难实现。从旅游企业价格竞争的目的出发,结合旅游产业特征和发展现状,对旅游企业价格竞争失效的内在机理进行深入分析,以期给即将或正在实施价格竞争策略的旅游企业提供有意义的指导和借鉴。

Some tourist enterprises hold that cutting the prices can eliminate the rival and attract the tourist consumers. However ,theory and practice indicate that tourist enterprises have failed to achieve the two objects. The article, on the basis of the aims of price competition and allowing for the features of tourist industry and development conditions, analyzes the inner mechanism of invalidation of price competiton of tourist enterprises, aiming to put forward some suggestions for tourist enterprises.