3KAZEM A, HEIJDEN B V D. Exporting Firms'Strategic Choices: The Case of Egyptian SMEs in the Food Industry, S. A. M [ J]. Advanced Management Journa, 2006 (6).
4MARTIN B A, MARTIN J H. Building a Market - Oriented Organizational Environment: An Implementation Framework for small organizations [J]. Mid - American Journal of Business, 2005 (20): 45-58.
5BIRLEY S. Corporate strategy and the small firm [J]. Journal of General Management, 1982 (8) : 82 -86.
6BROCK W A, EVANS D A. Small business economics [J]. Small Business Economics. 1989 (1) : 7 -21.
7COVIN, JEFFREY G, SLEVIN. Dennis P. , Strategic management of small firms in hostile and benign environments [J]. Strategic Management Journal, 1989 (10) : 75 -87.
8HILL J, WRIGHT L T. Defining the scope of entrepreneurial marketing: a qualitative approach [ J ]. Journal of Enterprising Culture, 2002 (8).
9SHRADER C, MULFORD C, BLACHBURN V. Strategic and operational planning, uncertainty, and performance in small firms [J].Journal of Small Business Management, 1959 (27) : 45 -60.
10SLATER S F, NARVER J C. The positive effect of a market orientation on business profitability: A balanced replication [ J]. Journal of Business Research, 2000 (48): 69-73.
二级参考文献36
1Richard A d'Aveni. Coping with hypercompetition: utilizing the new 7S's framework[J]. Academy of Management Executive, 1995, 9(3): 78-90.
2Webster, F E. The Changing role of marketing in the corporation[ J ]. Journal of Marketing, 1992, 56(4): 1-17.
3Zeithaml, C, Zeithaml, V. Environmental management: revising the marketing perspective [J]. Journal of Marketing,1984, 48 (Spring): 46-53.
4Morris, M H, Paul, G W. The relationship between entrepreneurship and marketing in established firms [ J ]. Journal of Business Venturing, 1987, 2: 247-59.
5Bonoma, T V. Marketing subversives[ J ]. Harvard Business Review, 1986, 64 (Nov-Dec) : 113-118.
6Murray, J A. Marketing is home for the entrepreneurial process [J]. Industrial Marketing Management, 1981, 10( 2) : 93 - 99.
7Moorman, C, Rust R T. The role of marketing[J]. Journal of Marketing, 1999, 63 (Special Issue): 180-197.
8Deshpande, R. Foreseeing marketing [J], Journal of Marketing, 1999, 63:164 - 167.
9Stevenson, H H, Gumpert D. The heart of entrepreneurship[ J ]. Harvard Business Review, 1985, 63 (Mar-Apr) : 85-94.
10Morris, M H, Hills G. The role of entrepreneurship in marketing education[J]. Marketing Education Review, 1992, 2 (Summer) : 1 - 10.
