宏碁的“三叉戟”

Acer's"Trident"

一个人、一种模式、一种策略。三道密码,助你解读近年来全球PC业中最令人惊异的"宏碁速度"

How can an Italian stay in a Taiwan's PC manufacturing company for 10 years and take office as Acer's new general manager in 2008?How a simple marketing model can beat the direct marketing from its counterpart Dell and rescue Acer from the difficulty? Why Acer make acquisition again since such strategy overseas proved to be a failure 8 years ago? Behind the above questions lies 3 secret weapons for Acer's internationalization: Italian leader Gianfranco Lanci, new marketing model and international M&A strategy, just like a'trident'. Now Acer ranks the third PC manufacturing company after HP and Dell, with the annual sales of 15.4 billion dollars in 2007. This article will interpret for you the amazing Acer speed in global PC industry.