信息市场中的用户心理与营销策略

The Consumer Psychology and Operation & Sale Tactics in Information Markets

分析信息用户在购买、使用信息产品时的心理过程。重点对售前、售中、售后阶段用户的心理活动进行研究。

Abstract The information consumers′ psychological course, in which they buy and use information products, is analysed. The focal point is the study of consumers′ psychological activities before sales, in sales and after sales. And some relative operation and sale tactics of information institutions are put forward.