建设品牌文化 提高医院核心竞争力

Building brand culture to promote hospital core competition

自2002年以来,青岛市市立医院把搞好医院文化的整合与提升,增强医院的核心竞争力,作为医院发展的大事,以品牌文化建设为切入点,通过打造"生命绿洲"服务品牌,促进了医院文化建设的深化和提升,医院面貌发生了新变化,各项工作创出了新业绩。

Qingdao city hospital has integrated and improved hospital culture and enhanced hospital core competition ~nce 2002. Brand culture named ＇life oases＇ building was the starting point to build hospital culture. Hospital brand culture improved hospital management and performance.