商场客流分析探讨及其应用研究

STUDY ON MARKET PASSENGER INFORMATION ANALYSIS AND ITS APPLICATION

随着计算机技术在商业领域的普及,客流信息在商业竞争中正日益凸现其重要性。监测客流、研究客流、分析客流,形成决策,进而围绕客流进行定位,以各种手段吸引客流,最终提高企业竞争力。提出了智能化的商场客流监测系统解决方案,并在此系统的基础上对基于商场客流分析的决策支持进行了探讨。

With the popularity of computer technology in commercial industry, passenger information is being increasingly important in business competition. Passenger information is monitored, studied and analyzed, the decision is then made in positioning passengers to attract customers by all means and to improve the competitive competence of the enterprises eventually. An intelligent market passenger information monitoring system is proposed in this article as a solution approach, based on it the decision-making support on the analysis of passenger information is discussed.