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营销策略课程培养学生批判性思考能力的实践探索 被引量:4

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摘要 营销策略课程是现代商科教育的主干课程。商科院校的学生不仅应具备专业知识,还要具备在不确定的环境中进行批判性思考并作出决策的能力。本文以营销策略课程教学方法改革为例,探索怎样通过案例分析、案例写作两种方法,丰富学生的学习体验,提高学生的批判性思考能力。
作者 奚红妹
出处 《中国大学教学》 CSSCI 2008年第7期64-67,共4页 China University Teaching
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