1Aaker, D.A. (1991), Managing Brand Equity, New York; The Free Press.
2Aaker, D.A. (1996), Building Strong Brands, New York: The Free Press.
3Feldwick. P (2002),What is Brand Equity, Anyway ? Henley-on-Thames:World Advertising Research Center.
4Keller, K.L. (2002), Branding and Brand Equity, Cambridge: Marketing Science Institute.
5Mahajan,V., Rao, V,R. and Srivastava, R.K. (1993), An approach to assess the performance of brand equity in acquisition decisions, Marketing Science Institute Working Paper, Report No. 93-124, December.
6Prasad, K. and Dev, C.S. (2000), Managing brand equity a customer-centric framework for assessing performance,Comell Hotel and Restaurant Quarterly, 41 (3),pp.22-31.
7Randall, G. (2000), Branding, 2nd edit, London: Kogan Page.
8Schultz, D.E. (2001), Determining and monitoring brand equity, Hotel Topics Global Investment in Hotel Branding, 8 (September), London: Jones Lang LaSalle Hotels.