政府在乡镇旅游开发中的角色分析

Analysis of Government Role in Developing Tourism of Villages and Towns

鉴于旅游业对经济的巨大带动和促进作用,众多乡镇致力于大力开发旅游业,但开发过程中出现了众多问题。对乡镇旅游发展过程中的共性问题进行阐述,列举了思想认识、规划、基础设施、资金、人才、管理、产品、市场营销和利益分配等九大问题,并在此基础上探讨了乡镇政府在旅游开发过程中应扮演的角色和应发挥的作用。

Many villages and towns devoted to the development of tourism because tourism industry could promote the economy of villages and towns. This paper elaborated the general problem in the developing process of villages and towns tourism , and discussed the special problem as well as the government role in the development of tourism development.