对璧山县旅游产品策划的再思考

Rethinking on Tourism Product Planning of Bishan County

在回顾国内外策划发展史的基础上,提出了璧山县旅游产品策划的概念;结合璧山县旅游产品策划的背景,提出璧山县旅游产品策划的原则,重点对新资源古特色、新功能、全面整合等旅游产品策划方式进行了研究。通过挖掘璧山县旅游资源特色及文化内涵,提出了璧山县旅游产品策划的几个方向。

This paper recalled the history of planning at home and abroad and put forward the concept of tourism products planning, the principle of planning combined with the tourism preduet planning background of Bishan County,it focused on research of planning approach such as the ancient characterizes of new resource,new featttres, tourism products fully inegrated ete.Family,this article proposed several directions of tourism products planning combining characteristics of tourism resources and culture in Bishan County.