论乡村旅游产品的三维空间架构——以山东省乡村旅游开发为例

Study on Three-dimensional Space Construction in Rural Tourism Products——Taking Rural Tourism Exploitation in Shandong Province as an Example

在指出乡村旅游产品与其它旅游产品开发的不同之处后,首先提出乡村旅游产品的开发方法及其相互关系。其次,从市场和资源两个大维度具体分析了乡村旅游产品开发,从而形成市场、产品和资源三维一体式的乡村旅游立体空间格局,使每一个乡村旅游目的地在合适的维度上开发出满足消费者需求的产品,并提出"乡村旅游产品预留空间"的概念。最后,以山东省乡村旅游为例,论证了乡村旅游产品立体空间格局的有效性和实践意义。

As the need for rural tourism,there were more challenges in the rural tourism exploitation.After pointing out the differences between rural tourism exploitation and other tourism products exploitation, this paper firstly put forward the method of rural tourism products exploitation and the relationship among factors.Secondly,it analyzed the products exploitation from tourism market and tourism resources,then formed the three- dimensional solid space structure of market,products, and resources, which made every rural tourism destination easily chooses its appropriate apace.And this paper also advanced the concept of unoccupied space in rural tourism products.In the end, this paper took the rural tourism in Shandong Province as an example,to argument the validity and practice meaning of solid space construction in rural tourism products.