南京民俗文化旅游优化发展路径与对策研究

Study on Optimization Methods and Countermeasures of Folk-culture Tourism in Nanjing

南京民俗文化旅游资源十分丰富,但发展状况并不尽如人意。对南京民俗文化旅游发展现状进行了分析,指出当前发展路径存在的问题。在此基础上,阐述了优化发展的原则,然后从时间角度探讨节庆资源散点式发展路径,从实体空间角度提出建立民俗文化型商业旅游区,从虚拟空间角度则指出建立虚拟民俗博物馆作为重要的补充形式。针对现存问题,提出以政策支持为前提、人才建设为根本、产品创新为核心、数字化营销为保障的四大优化对策。

Nanjing was rich in folk cultural resoumes, but its folk- culture tourism didn＇t develop well.Thls paper analyzed the current situation of folk- culture tourism in Nanjing, and pointed out the problems of its development methods. On the basis of the analyses,the authors put forward the optimization principles dearly and discussed the optimization methods from the view of time and space,and proposed four timization development of folk - cultttre tourism in Nanjing.