生态养生旅游产品开发初探

Research on Product Development of Health Preservation Ecotourism

生态养生旅游是一种以生态环境为背景、休闲养生活动为主题的专项旅游产品。中国城市化的发展、人口老龄化的加剧,使国人对康体保健旅游产品需求和生态养生旅游市场需求越来越旺盛,开发前景极为广阔,但目前学术界在这方面的研究还不多。在分析生态养生旅游产品市场的基础上,探究其开发的原则和方法。

Health- ecotourism was a kind of ecotourism products,pf which based on natural ecological environment and health leisure activities. With the develop of urbanization and aging population, people had a very demand for leisure and health products, so the health preservation had a huge demand,and a bright prospect.However,the development and construction standards did not fully developed, This paper based on the market analysis, and tried to find the ecological health tourism development and planning model.