7OCASS A. An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing[ J]. Journal of Economic Psychology, 2001 (22) : 17 - 32.
8SARA Burgess. E-Prime User's Guide[ M ]. New York : Penguin Group Inc, 2002:14 -16.
9ANNIE Prolix. Designing research for application [ J 1. Journal of Consumer Research, 1981 (8) : 197 - 207.