汽车品牌明星化与广告营销分析

Analysis of Car Brand with Stars and Advertising Marketing

文章通过分析目前市场上出现的多种明星广告营销策略,指出了汽车企业品牌在明星化过程中如何树立社会知名度和美誉度。为广大汽车企业的品牌营销拓展了思路。

Some star advertising marketing strategies in the market are analyzed, and how to build up the social awareness and reputation of the car brand is pointed out. The ideas of brand marketing of automotive enterprises are expanded.