如何为外文商标选择合适的中文商标

How to Choose Proper Chinese Trademark for Trademark in Foreign Language

中国经济近三十年一直保持了快速、稳定、持续的增长，国内居民的消费能力也日渐提高。现在，不仅跨国公司，外国中小规模企业都对进入日渐规范亚遵循国际公认商业准则的中国消费市场充满了兴趣。在参与市场竞争时，外国企业所面临的一个巨大的挑战就是如何将自己的商品更好地介绍给中国市场的消费者。毫无疑问，商标作为一个浓缩企业商誉的广告，是将商品推向市场的重要工具。

China＇s economy has been undergoing rapid, steady and constant development for nearly thirty years, and going along with it is the gradual increase of the domestic consumption. To date, not only foreign multinationals, but also MSEs, are interested in entering China＇s consumer market that has been increasingly regulated and operated in compliance with the internationally accepted business rules. When competing in the market, these foreign enterprises are faced with a great challenge of how to familiarize the Chinese consumers with their own goods. Without any doubt, a trademark, which is a form of advertisement promoting corporate goodwill, is an important tool to market these goods.