省域旅游竞争力评价指标体系的构建及应用

A System of Evaluation Indicators for the Provinicial Tourism Competition

旅游业是一项综合性很强的产业,其旅游竞争力受多个因素影响,也包含多个层面。文章在总结前人研究成果和旅游发展评价指标分析的基础上,从竞争环境支持力、资源产品吸引力和市场影响力三方面构建了一个省域旅游竞争力的综合评价指标体系。在此基础上,运用主成分分析方法对我国大陆31个省(直辖市、自治区)的旅游竞争力水平进行了实证研究,客观分析了各地区旅游业竞争的优势和劣势,为各省全面提升旅游竞争力提供了决策参考和理论依据。

Tourism is an integritive industry. The Competition in this industry is affected by many factors and composed of many elements. The research created an index system of the provinicial tourism competition, including competitive environment supporting, tourism resource attractiveness and market influence. At the same time, by using Principle Component Analysis Method, the overall tourism competitiveness for each province of China were evaluated and their competitive strength and weakness were analyzed, so as to provide reference and theoretical evidence for each province taking measures to enhance its regional tourism competitiveness.