服装品牌形象琐谈

Talking about the Brand Identity of the Garment

阐述了服装品牌形象的构成要素,探讨了创建服装品牌形象常见的问题,指出要注重服装品牌内在形象的塑造,而深厚的文化底蕴是品牌服装不可或缺的精神依托。

This paper expounds the components of the brand identity of the garment, probes into some problems commonly existing in the creation of the brand identity of the garment, and points out that we should pay attention to the moulding of the brand identity of the garment and the profound cultural foundation is the essential spiritual support of the brand garment.