服务业市场营销策略制定的关键要素

The Key Factors of Making the Marketing Strategy for the Service Industry

介绍了服务业的简单概念及其划分,阐述了服务业的特征,分析了服务业在制定市场营销策略时应考虑的几个要素,包括利润链、质量、生产力、推广、差异化等。

This paper introduces the simple concept of the service industry and its characteristics of the service industry, and analyzes some factors that should be taken into marketing strategy such as the profit chain, the quality, the productivity , the extension, and industry. classification, expounds the consideration in making the the differentiation of service