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旅游目的地品牌构建 被引量:10

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摘要 旅游目的地营销与旅游者的兴趣和态度高度相关。旅游目的地品牌建构已经成为旅游市场营销中的关键手段。就如何对旅游目的地进行品牌打造的相关研究在国内还刚刚起步,还没有引起足够的重视。本文探讨了如何通过形象构建来塑造旅游目的地品牌。
作者 董建新
出处 《经济问题探索》 CSSCI 北大核心 2008年第8期129-132,共4页 Inquiry Into Economic Issues
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参考文献13

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