摘要
首先,结构转变是与产品品种的变化相关。顾客要求在短时间内得到他个人所需要的产品以及与此相应的“全套服务”。如同适合于服务性行业那样,这也适合于传统意义上的商品。其次,生产商和销售商不再同时束缚于国家和文化的界限。可以在世界各地购买产品,并且只要当地的资源合理,便可在那里生产。因此,信息、通信和市场研究起着越来越重要的作用.
Firstly, the structural change relates to the style change of products. The cus-tomer demands what he wants being produced in short time and 'full service'. This is as suit-able for commodities in traditional sense as for services. Secondly, purchasers and producerswlll be no longer restrained by national and cultural boundaries. Products are purchased world-wide and produced in any place where the cost can be kept as minimum. Information, commu-nication and market research are going to play more important roles.
出处
《工业工程与管理》
1997年第4期15-18,共4页
Industrial Engineering and Management