农村科普期刊市场细分及泛化策略

Countermeasures of market dividing and union of popular science journals for countryside

随着农村人口素质、结构、需求的变化,农村科普期刊大众化读者定位已与之不相适应,需运用市场细分和市场泛化理论,重新分析期刊发行地理区域、读者对象、对象需求以及对象需求相似性,调整农村科普期刊定位及编辑思路。

With variations of countryside population quality, structure and needs, popular readings＇ location of countryside popular science journals cannot fit in with them. Using the theory of market dividing and union, we must reanalyze the journals＇ distribution regions, readership, reading needs and needs similarity; regulate the positioning of popular science journals and editing thoughts for the countryside.