摘要
主要对裂变创新进行了进一步更细致的研究,认为并非所有的裂变创新都是一样的。进而把裂变创新分为商业模式创新和破坏性产品创新两种类型,并分别介绍和对比分析了两者的异同点。最后指出,只有进行更细致的分类才能对裂变创新有更深的理解和应用。
This paper does a further research on disruptive innovation theory and supposes that not all the disruptive innovations are of the same kind . Then , with a division into two kindsbbusiness model innovation and disruptive product innovation -the paper gives a separate deseription of each kind , and also a compare between them. Finally , it points out that better understanding and application can be made only when disruptive innovations are broken down into finer categories .
出处
《科学管理研究》
CSSCI
北大核心
2008年第4期11-13,共3页
Scientific Management Research
关键词
商业模式创新
破坏性产品创新
裂变创新
business model innovation
disruptive product innovation
disruptive innovation