非传统商标注册的困惑与释解--以单一颜色商标为例

The Puzzlement and Resolution:Registration of Non-traditional Trademark——Focus on Single Color Trademark

非传统商标的可注册性是商标法理论发展中的重要课题。非传统商标有着许多与传统商标不同的特点,这些特点造成了其注册的困难。通过研究单一颜色商标这一具有代表性的非传统商标,可以了解非传统商标注册存在的问题以及找到可能的解决思路。单一颜色商标可以克服易于混淆、可能会用尽、具有功能性等问题,通过获得显著性而取得商标注册。单一颜色商标具有商标的可注册性。其他非传统商标可注册性的考察可以此为鉴。

The registration of non-traditional trademark can be manifested by the registration of the single color trademark. Single color can be used as trademark by many enterprises, but the trademark registration of single color has not been acknowledged by Chinese Trademark Law. The confusion, depletion and the functionality of colors affect the registration of single color. Single color can obtain distinctiveness and show the source of the products. The single color trademark can be registered as trademark, and it can serve as reference for other non-traditional trademarks to ascertain their registration.