关于衡阳以文化激活旅游的思路和对策

On the Thoughts and Countermeasures of Using Culture to Activate Hengyang's Tourism

如何运用衡阳独特传统的文化、资源、产品发展旅游产业?传统文化,现代解读;传统资源,现代产品;传统产品,现代营销,这就是旅游业如何找寻、挖掘、发展的一个过程,及其形成支柱产业的重要步骤。也是衡阳市做大做强旅游业,创建中国优秀旅游城市的必经之路。

How to make good use of Heng yang＇s unique traditional culture, resources, products to develop the tourism indus try？ We should analyze the traditional culture from the modern point of view, treat the traditional resources as the modern product, and use the modern marketing on the traditional products. This is not only a process for the tourism industry to seek, dig and develop, but also a critical step to form the main industry. We aims to probe and research this problem, so as to make Hengyang＇s tourism bigger and stronger. It is the only way for Hengyang to become one of China＇s excellent tourism city.