摘要
实施名牌战略是现代企业发展的必由之路，而依据ISO9000标准建立合理有效的质量体系则是企业创造名牌的可靠保证。本文给出了名牌战略下合理有效质量体系建立的科学方法与程序，并指出了在建立过程中应注意的几个关键性问题。
Famous brands strategy is a necessary tool for the development of modern enterprises. Andestablishing a reasonable, effective quality system based on ISO9000 standards is the reliable warranty for thecreation and the development of famous brands. The paper gives out the scientific methods and procedures ofthe establishment of a reasonable, effective quality system under the famous brands strategy, and points out theproblems which should be paid attention to.
出处
《世界标准化与质量管理》
1997年第9期4-6,共3页
World Standardization & Quality Management
基金
国家自然科学基金!<名牌创造发展及其战略管理>
79600013
