国际名牌产品的技术经济评价

本文对企业产品的品牌活力、竞争优势和利润潜量进行了分析和评价，并以此为指标，建立了国际名牌产品的评价指标体系，给出了相应的技术经济评价方法。

This paper buildes a target system about evaluating international famous famous brand products, and gives its technological and economic evaluating method through analysing and evaluating the vigourof brands, competitive edge and potential profits of products.