摘要
商品的包装、名称、商标及色彩等对顾客的购买决策具有重要影响。生产厂家要努力发掘这笔财富，提高商品无形的吸引力。
The packages, names, trademarks and colours of products have important in-fluences on customers' decisions for purchases. Factories should explore these to enhance theinvisible attraction of products.
出处
《世界标准化与质量管理》
1997年第3期35-37,共3页
World Standardization & Quality Management
