梁祝文化保护与旅游开发略论——以浙江省为例

Discuss on the Protection of Liangzhu Culture and the Tourism Development——Taking Zhejiang Province as Example

浙江省是我国梁祝传说最有影响的地区之一,梁祝文化资源丰富。应通过加大梁祝文化保护与传承力度,联手打造梁祝之路旅游线路,共同宣传梁祝旅游形象,深度开发梁祝旅游节庆,发展梁祝文化创意产业等措施加强梁祝文化保护与开发,提高浙江旅游国际化程度。

Zhejiang province is one of the most influential areas in our country with Liangzhu culture, and is abundant in Liangzhu cultural resources. Some measures such as improving the protection and spreading of Liangzhu culture, cooporating to develop Liangzhu culture tour circuit and promote Liangzhu tourism image, developing tourism festivals and Liangzhu culture cultural creativity industry etc. It should be taken to strengthen the combination of the protection and tourism development of Liangzhu culture , and to promote the international tourism core competitive ability of Zhejiang as a result.