期刊文献+

以顾客价值为导向的第三方物流企业经营战略

原文传递
导出
摘要 本文将顾客价值理论引入到物流领域,并结合第三方物流的特征,论述了物流企业顾客价值的构成及以顾客价值为导向的经营战略的意义。物流企业通过为顾客提供物流服务,使自身获得长期的利润增长和发展壮大。
出处 《经济纵横》 CSSCI 北大核心 2008年第7期113-115,共3页 Economic Review Journal
  • 相关文献

参考文献11

  • 1迈克尔·波特.竞争优势[M].北京:华夏出版社,1988.
  • 2菲利普·科特勒.营销管理——分析、计划、执行与控制[M].上海:上海人民出版社,1997.
  • 3D.贝赞可等.公司战略经济学[M].北京:北京大学出版社,1999.
  • 4王永贵,韩顺平,邢金刚,于斌.基于顾客权益的价值导向型顾客关系管理——理论框架与实证分析[J].管理科学学报,2005,8(6):27-36. 被引量:32
  • 5Weingand . Customer Service Excellence : A Concise Guide for Libraries[M]. Chicago: American Library Association, 1997.
  • 6Swecney, C. Jilian, SoutarN. Geoffrey. Consumer Perceived Value : The Development of a Multiple Item Scale [ J ]. Journal of Consumer Reasearch, 2001, 77:203-220.
  • 7Khalifa . Customer value:a review of recent literature and an integrative configuration [ J ]. Management Decision, 2004, 42 (5/ 6 ) : 645 - 666.
  • 8Woodruff. Customer value:the next source for competitive advantage[ J]. Journal of the Academy of Marking Science, 1997, 25 (2) : 139-153.
  • 9Higgins. The value of customer value analysis[ J]. Marketing Research, 1998, 10(Winter/Spring) : 39 -44.
  • 10Kordupleski , Laitamaki . Building and deploying profitable growth strategies based on the waterfall of customer value added [J]. European Management Journal, 1997, (April): 158.

二级参考文献19

  • 1王永贵,董大海.客户关系管理的研究现状、不足和未来展望[J].中国流通经济,2004,18(6):52-56. 被引量:52
  • 2黄劲松,赵平,王高,陆奇斌.中国顾客重复购买意向的多水平研究[J].管理科学学报,2004,7(6):79-86. 被引量:44
  • 3Wang Y G,Lo H P.An integrated framework for customer value and customer relationship management performance:A customer based perspective from China[J].Managing Service Quality,2004,14(2/3):169-182.
  • 4Rust R T,Zeithaml V A,Lemon K N.Driving Customer Equity:How Customer Lifetime Value is Reshaping Corporate Strategy [M].New York:The Free Press,2000.
  • 5Grant AW H,Schlesinger L A.Realize your customer' s full profit potential[J].Harvard Business Review,1995,73 (5):59-62.
  • 6Reichheld F F,Teal T.The Loyalty Effect:The Hidden Force Behind Growth,Profits,and Lasting Value[M].Boston:Harvard Business School Press,1996.
  • 7Sweeney J,Soutar G N.Consumer perceived value:The development of a multiple item scale[J].Journal of Retailing,2001,77:203 -220.
  • 8Sheth J N,Newman B I,Gross B L.Consumption Values and Market Choice[M].Cincinnati,Ohio:South Western Publishing,1991.
  • 9Hennig-Thurau T,Klee A.The impact of customer satisfaction and relationship quality on customer retention:A critical reassessment and model development[J],Psychology and Marketing,1997,14(8):737-764.
  • 10Crosby L A,Evans K R,Cowles D.Relationship quality in services selling:An interpersonal influence perspective[J].Journal of Marketing,1990,54(July):68-81.

共引文献33

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部