内隐态度实验研究:加工水平与黄、白、黑情感态度

AN EXPERIMENTAL RESEARCH ON IMPLICIT ATTITUDES:LEVELS OF PROCESSINGAND ATTITUDES OF THE MEANING OF YELOW,WHITE AND BLACK

研究使用肯定词和否定词分别与黄、白、黑三字搭配的实验卡片。随机抽样医学院本科生３４名，采用２种加工水平×３种测量目标的混合设计来考察态度情感特征的无意识性。结果发现：１）加工水平对被试的自我报告和线索提取有不同的影响，即自我报告受加工水平影响，线索提取不受加工水平影响，发生实验性分离；２）加工水平对被试态度的实验性分离也有不同影响，即概念加工下出现高度分离，数据加工下则低度分离；

To demonstrate unconscious or implicit aspects of social attitud, 34 subjects were selected randomly from university students and divided into two parts (of concept processing and perceptual processing). Three kinds of cards of yellow - positive or negative and white - positive or negative and black - positive or negative words. 2×3 Mixed was adopted iP this research. The result showed: 1) Processing levels had different effects on the self report and clues drawing ofthe subjects ; 2)Processing levels had different effects on experimental dissociation: concept proccysing caused high dissociation; perceptual processing led to low dissociation; 3) The semantic clue model is a good test for implicit attitude.