基于网络效应的我国企业技术标准竞争策略分析

Analysis on Strategies of China′s Enterprises in Technological Standards Competition:Based on Network Effects

本文通过分析买方互动产生的网络效应对市场的影响分析,提出我国企业在推行标准化战略的过程中要以技术创新、技术开放、技术联盟推进技术应用,以积极参与标准制定争取市场主动地位,以营销策略形成网络效应获得市场支持,以标准化为导向提高产品开发效率、巩固市场,从而建立市场优势、形成事实标准而在竞争中取胜。

Through analyzing the influence of purchaser＇s interactive network effects on market, this paper proposes that in the process of implementing standardization strategy,China＇s enterprises should promote the technology application through technological innovation, technological openness and technological alliance. And in order to enhance marketing advantages of enterprises and form de facto standards, China＇s enterprises should actively participate in standard formulation to strive for the active status in market, and form network effects through marketing strategies to acquire market support, and improve the efficiency of product development as well as consolidate market strategies oriented by standardization.